Get to Know Your Coach....
Where it all started..
Since the age of 16, I’ve always had an eye on the prize, a keen interest in the intricacies of business driven by an unwavering commitment to delivering exceptional experiences and innovating at every turn.
From humble beginnings in customer service roles, I always knew that I wanted to be at the sharp end, and I had the belief that it was possible.
Today I juggle 5 highly successful limited companies spanning Leisure & Tourism, Consulting, Digital Entertainment, Serviced Accomodation and Investing.
Even with all this commitment I holiday between 8-12 times per year. I have abundant time together with my two beautiful daughters. I enjoy a life free from finacial burdens or worries and carry a balanced healthy mind.
Life is good, and I want others to share the same joy!
Building, Scaling, and Diversifying:
My flagship venture, iPhix, witnessed exponential growth, establishing six branches across Northern Ireland and clinching major corporate contracts from powerhouses like Coca Cola, NIE, and a plethora of insurance companies. But the entrepreneurial fire in me wanted more.
Noticing a market gap in Northern Ireland for upscale escape experiences, I founded Timescape - Live Escape Games in 2018. This venture skyrocketed in popularity, earning the title of NI's top-rated Escape game company.
The journey didn't stop there. In 2019 I launched We r VR - Mobile Virtual Reality a first of its kind in NI and again in 2020, I spotted another opportunity, resulting in the birth of the cherished Yaseva Lodge, an Airbnb gem that quickly became one of the top-rated destinations in all of NI.Resilience Amidst Adversity:
Challenges have been part and parcel of my journey. The devastating fire at Primark in 2018 rendered our iPhix Belfast branch inaccessible for months, severely impacting our business. But we adapted, focusing on aggressive marketing strategies to offset the loss. However, just as we saw a silver lining, COVID-19 struck. Juggling multiple businesses and a team of over 40 staff was no small feat. But with years of experience and unwavering trust in my instincts, we weathered the storm, emerging stronger and more resilient.
A Tapestry of Experience:
My expertise is broad and diverse, spanning customer services, sales, sales management, and industries like service and repairs, retail, hospitality, and leisure & entertainment. From early roles in food, facilities, PR, to marketing, my holistic approach to business is built upon a foundation of structured, methodical, and evidence-based decision-making. It's how I've always steered my ventures, and it's the core of my coaching philosophy.
Beyond Business:
My extensive travels have massively enriched my perspective, allowing me to appreciate the beauty and depth of diverse cultures. I've learned that despite our differences, we share universal human experiences – we love, experience joy, sadness, and yearn for connection all in the same way.
A fundamental belief of mine is the essence of balance. Success isn't merely about hard work but finding joy in the journey, cherishing moments with family, and celebrating life.
Something that often shocks people is that I'm also a keen motorcycle racer, now, I'm no Joey Dunlop but i can push it on rightly on the day. People ask why on earth would you risk such folly. Certainly it is a risky sport, and ive had my fair share of creashes but i think for me its the unrelenting, untamed onset of power, when the thrill of speed exceeds the fear of death, at that point youre alone with your machine in harmony and in those 5 minutes you live more than most do in their whole life.
I've had the pleasure of riding many of the very best tracks this world has to offer.
Ready to start?
Are you ready to take control of your business & your life? Let's do it.
Book a meeting with me